Overview
Comparing two versions of a design to determine which performs better against a specific objective.
More in UX & Product Design
User Experience Design
Research & StrategyThe process of creating products that provide meaningful, relevant, and enjoyable experiences to users.
Wireframe
Design & PrototypingA low-fidelity visual guide representing the skeletal framework of a digital interface.
Fitts's Law
Research & StrategyA predictive model of human movement stating that time to reach a target depends on distance and size.
Affordance
Research & StrategyA design property suggesting how an object should be used, making actions discoverable without instructions.
Component Library
Design & PrototypingA collection of pre-built, reusable UI components that maintain consistency across applications.
Service Design
Research & StrategyThe practice of designing and organising business resources to improve experiences for both users and employees.
User Interface Design
Research & StrategyThe design of the visual elements and interactive components that users interact with in digital products.
Human-Computer Interaction
Research & StrategyThe study of how people interact with computers and designing technologies for effective human use.