A/B Testing

Predictive Analytics

Using historical data, statistical algorithms, and machine learning to forecast future outcomes and trends.

Prescriptive Analytics

Advanced analytics that recommends specific actions to achieve desired outcomes based on predictive analysis.

Descriptive Analytics

The analysis of historical data to understand what has happened in the past and identify patterns.

Real-Time Analytics

The discipline of analysing data as soon as it becomes available to support immediate decision-making.

Customer Analytics

The practice of collecting and analysing customer data to understand behaviour, preferences, and lifetime value.

Cohort Analysis

A behavioural analytics technique that groups users with shared characteristics to track metrics over time.

Funnel Analysis

Tracking and analysing the sequential steps users take toward a desired action to identify drop-off points.

Churn Analysis

The process of analysing customer attrition to understand why customers stop using a product or service.

Graph Analytics

Analysing relationships and connections between entities represented as nodes and edges in a graph structure.

Online Analytical Processing — a category of software tools enabling analysis of data stored in databases for business intelligence.

A technique for determining which input variables have the most significant impact on model predictions.

Changes in the statistical properties of data over time that can degrade machine learning model performance.

An isolated repository of data controlled by one department, inaccessible to other parts of the organisation.

A metadata management tool that helps organisations find, understand, and manage their data assets.

The use of machine learning and natural language processing to automate data preparation, insight discovery, and explanation, making analytics accessible to business users.

A statistical approach that incorporates prior knowledge and updates probability estimates as new data is observed.

Using NLP techniques to extract insights and sentiment from unstructured text data at scale.