Accessibility

Heuristic Evaluation

A usability inspection method where evaluators examine an interface against established design principles.

A/B Testing

Comparing two versions of a design to determine which performs better against a specific objective.

Conversion Rate Optimisation

The practice of increasing the percentage of users who complete a desired action on a website.

A collection of reusable components, guidelines, and standards for building consistent digital products.

A collection of pre-built, reusable UI components that maintain consistency across applications.

Small, contained product moments that revolve around a single task, enhancing the user experience.

An early model of a product built to test concepts and validate design decisions before full development.

A design technique that sequences information across screens to reduce complexity and cognitive load.

A low-fidelity visual guide representing the skeletal framework of a digital interface.

The design of the visual elements and interactive components that users interact with in digital products.

A fictional representation of an ideal user based on research data, used to guide design decisions.