Core Competency

Strategy

A plan of action designed to achieve a long-term or overall aim, involving resource allocation and competitive positioning.

Competitive Advantage

A condition or circumstance that puts a company in a superior business position relative to competitors.

Porter's Five Forces

A framework for analysing competitive forces in an industry: rivalry, new entrants, substitutes, buyer power, and supplier power.

SWOT Analysis

A strategic planning tool evaluating Strengths, Weaknesses, Opportunities, and Threats facing an organisation.

Go-to-Market Strategy

A plan that specifies how a company will reach target customers and achieve competitive advantage with a new product.

Due Diligence

A comprehensive appraisal of a business or investment undertaken to establish its assets, liabilities, and commercial potential.

Mergers and Acquisitions

The consolidation of companies through various types of financial transactions including mergers, acquisitions, and takeovers.

Corporate Governance

The system of rules, practices, and processes by which a company is directed and controlled.

Scenario Planning

A strategic planning method creating multiple plausible future scenarios to improve decision-making resilience.

Strategic Foresight

A systematic approach to thinking about the future to inform present-day decisions and strategy.

Ecosystem Strategy

A strategic approach that leverages partnerships and collaborative networks to create collective value.

Blue Ocean Strategy

A business theory that suggests companies create new market spaces rather than competing in existing ones.

The analysis of revenues and costs associated with a specific business model on a per-unit basis.

The practice of entrepreneurial behaviour within an established organisation to drive innovation.

Dividing a market into distinct groups of consumers with similar needs, characteristics, or behaviours.

A business approach centred on creating value by facilitating interactions between multiple user groups.

The total revenue a business can expect from a single customer account throughout their relationship.

The systematic assessment of a target company's technology stack, architecture, technical debt, security posture, and engineering capabilities during mergers and acquisitions.

Environmental, Social, and Governance — a set of standards for measuring a company's ethical impact and sustainability.

A dedicated unit within a corporation focused on exploring and developing new technologies and business models.