Corporate Governance

Strategy

A plan of action designed to achieve a long-term or overall aim, involving resource allocation and competitive positioning.

Competitive Advantage

A condition or circumstance that puts a company in a superior business position relative to competitors.

Porter's Five Forces

A framework for analysing competitive forces in an industry: rivalry, new entrants, substitutes, buyer power, and supplier power.

SWOT Analysis

A strategic planning tool evaluating Strengths, Weaknesses, Opportunities, and Threats facing an organisation.

Core Competency

A unique capability or advantage that distinguishes a company from its competitors and creates sustainable value.

Go-to-Market Strategy

A plan that specifies how a company will reach target customers and achieve competitive advantage with a new product.

Due Diligence

A comprehensive appraisal of a business or investment undertaken to establish its assets, liabilities, and commercial potential.

Mergers and Acquisitions

The consolidation of companies through various types of financial transactions including mergers, acquisitions, and takeovers.

Scenario Planning

A strategic planning method creating multiple plausible future scenarios to improve decision-making resilience.

Strategic Foresight

A systematic approach to thinking about the future to inform present-day decisions and strategy.

Ecosystem Strategy

A strategic approach that leverages partnerships and collaborative networks to create collective value.

Blue Ocean Strategy

A business theory that suggests companies create new market spaces rather than competing in existing ones.

The total revenue opportunity available for a product or service if 100% market share were achieved.

A strategic decision framework for evaluating whether to develop technology capabilities internally or procure them from external vendors, weighing cost, time, differentiation, and risk.

The systematic creation of new businesses from scratch within a corporate or studio environment, providing capital, talent, infrastructure, and strategic guidance from inception.

A justification for a proposed project or undertaking based on its expected commercial benefit.

A dedicated unit within a corporation focused on exploring and developing new technologies and business models.

The total revenue a business can expect from a single customer account throughout their relationship.

The costs a consumer incurs when switching from one product, service, or supplier to another.

A business approach centred on creating value by facilitating interactions between multiple user groups.