Overview
Investment of corporate funds directly into external startup companies to gain strategic benefits such as access to innovation, market intelligence, and potential acquisitions.
More in Business & Strategy
Operating Model
Operations & ModelsThe way an organisation delivers value, encompassing people, processes, technology, and governance structures.
SWOT Analysis
Corporate StrategyA strategic planning tool evaluating Strengths, Weaknesses, Opportunities, and Threats facing an organisation.
Competitive Advantage
Corporate StrategyA condition or circumstance that puts a company in a superior business position relative to competitors.
AI Transformation
AI StrategyThe strategic reimagining of an organisation's operations, products, and business models through the systematic integration of artificial intelligence across all functions and processes.
Market Segmentation
Growth & RevenueDividing a market into distinct groups of consumers with similar needs, characteristics, or behaviours.
Blue Ocean Strategy
Corporate StrategyA business theory that suggests companies create new market spaces rather than competing in existing ones.
Platform Business Model
Operations & ModelsA business model that creates value by facilitating exchanges between two or more interdependent groups, leveraging network effects and data to scale efficiently.
Switching Cost
Corporate StrategyThe costs a consumer incurs when switching from one product, service, or supplier to another.