Customer Analytics

Predictive Analytics

Using historical data, statistical algorithms, and machine learning to forecast future outcomes and trends.

Prescriptive Analytics

Advanced analytics that recommends specific actions to achieve desired outcomes based on predictive analysis.

Descriptive Analytics

The analysis of historical data to understand what has happened in the past and identify patterns.

Real-Time Analytics

The discipline of analysing data as soon as it becomes available to support immediate decision-making.

Cohort Analysis

A behavioural analytics technique that groups users with shared characteristics to track metrics over time.

Funnel Analysis

Tracking and analysing the sequential steps users take toward a desired action to identify drop-off points.

Churn Analysis

The process of analysing customer attrition to understand why customers stop using a product or service.

Graph Analytics

Analysing relationships and connections between entities represented as nodes and edges in a graph structure.

A/B Testing

A controlled experiment methodology that compares two versions of a product, feature, or experience to determine which performs better against a defined metric.

An abstraction layer that provides business-friendly definitions and consistent metrics on top of raw data, enabling self-service analytics with standardised terminology.

A set of statistical processes for estimating the relationships between dependent and independent variables.

A metadata management tool that helps organisations find, understand, and manage their data assets.

An interdisciplinary field using scientific methods, algorithms, and systems to extract knowledge and insights from structured and unstructured data.

Online Analytical Processing — a category of software tools enabling analysis of data stored in databases for business intelligence.

Using NLP techniques to extract insights and sentiment from unstructured text data at scale.

An automated set of processes that moves and transforms data from source systems to target destinations.

The graphical representation of data and information using visual elements like charts, graphs, and maps.