Customer Lifetime Value

Value Chain

The full range of activities a company performs to bring a product from conception to delivery and beyond.

Market Segmentation

Dividing a market into distinct groups of consumers with similar needs, characteristics, or behaviours.

Total Addressable Market

The total revenue opportunity available for a product or service if 100% market share were achieved.

Product-Market Fit

The degree to which a product satisfies strong market demand and meets the needs of its target customers.

Network Effect

The phenomenon where a product or service becomes more valuable as more people use it.

Revenue Model

The strategy a company uses to generate income from its products or services.

Unit Economics

The analysis of revenues and costs associated with a specific business model on a per-unit basis.

Land and Expand

A sales strategy where a vendor establishes an initial foothold with a small deployment and systematically grows the account through demonstrated value and expanded use cases.

Net Revenue Retention

A metric measuring the percentage of recurring revenue retained from existing customers over a period, including expansion revenue and accounting for churn and contraction.

The strategic reimagining of an organisation's operations, products, and business models through the systematic integration of artificial intelligence across all functions and processes.

A framework for analysing competitive forces in an industry: rivalry, new entrants, substitutes, buyer power, and supplier power.

The organisational framework of policies, roles, processes, and oversight mechanisms that ensure AI systems are developed and deployed ethically, safely, and in compliance with regulations.

A business theory that suggests companies create new market spaces rather than competing in existing ones.

An organisation's ability to rapidly adapt to market and environmental changes in productive and cost-effective ways.

The consolidation of companies through various types of financial transactions including mergers, acquisitions, and takeovers.

A strategic approach that leverages partnerships and collaborative networks to create collective value.

A justification for a proposed project or undertaking based on its expected commercial benefit.