Graph Analytics

Predictive Analytics

Using historical data, statistical algorithms, and machine learning to forecast future outcomes and trends.

Prescriptive Analytics

Advanced analytics that recommends specific actions to achieve desired outcomes based on predictive analysis.

Descriptive Analytics

The analysis of historical data to understand what has happened in the past and identify patterns.

Real-Time Analytics

The discipline of analysing data as soon as it becomes available to support immediate decision-making.

Customer Analytics

The practice of collecting and analysing customer data to understand behaviour, preferences, and lifetime value.

Cohort Analysis

A behavioural analytics technique that groups users with shared characteristics to track metrics over time.

Funnel Analysis

Tracking and analysing the sequential steps users take toward a desired action to identify drop-off points.

Churn Analysis

The process of analysing customer attrition to understand why customers stop using a product or service.

A/B Testing

A controlled experiment methodology that compares two versions of a product, feature, or experience to determine which performs better against a defined metric.

Extremely large and complex datasets that require advanced computational tools and techniques to store, process, and analyse.

Analysis techniques focused on understanding why something happened by examining data patterns and correlations.

A data mining technique discovering associations between items frequently purchased together.

An isolated repository of data controlled by one department, inaccessible to other parts of the organisation.

The process of labelling data with informative tags to make it usable for training supervised machine learning models.

A statistical approach that incorporates prior knowledge and updates probability estimates as new data is observed.

The practice of building narratives around data insights using visualisations and narrative techniques.

The graphical representation of data and information using visual elements like charts, graphs, and maps.