Market Segmentation

Value Chain

The full range of activities a company performs to bring a product from conception to delivery and beyond.

Total Addressable Market

The total revenue opportunity available for a product or service if 100% market share were achieved.

Product-Market Fit

The degree to which a product satisfies strong market demand and meets the needs of its target customers.

Network Effect

The phenomenon where a product or service becomes more valuable as more people use it.

Revenue Model

The strategy a company uses to generate income from its products or services.

Unit Economics

The analysis of revenues and costs associated with a specific business model on a per-unit basis.

Customer Lifetime Value

The total revenue a business can expect from a single customer account throughout their relationship.

Land and Expand

A sales strategy where a vendor establishes an initial foothold with a small deployment and systematically grows the account through demonstrated value and expanded use cases.

Net Revenue Retention

A metric measuring the percentage of recurring revenue retained from existing customers over a period, including expansion revenue and accounting for churn and contraction.

A unique capability or advantage that distinguishes a company from its competitors and creates sustainable value.

Innovation that creates a new market and value network, eventually disrupting existing markets and displacing established firms.

The system of rules, practices, and processes by which a company is directed and controlled.

The competitive advantage gained by being the first company to enter a new market or develop a new product.

A systematic approach to thinking about the future to inform present-day decisions and strategy.

A dedicated unit within a corporation focused on exploring and developing new technologies and business models.

The systematic assessment of a target company's technology stack, architecture, technical debt, security posture, and engineering capabilities during mergers and acquisitions.

A comprehensive appraisal of a business or investment undertaken to establish its assets, liabilities, and commercial potential.