Product-Market Fit

Value Chain

The full range of activities a company performs to bring a product from conception to delivery and beyond.

Market Segmentation

Dividing a market into distinct groups of consumers with similar needs, characteristics, or behaviours.

Total Addressable Market

The total revenue opportunity available for a product or service if 100% market share were achieved.

Network Effect

The phenomenon where a product or service becomes more valuable as more people use it.

Revenue Model

The strategy a company uses to generate income from its products or services.

Unit Economics

The analysis of revenues and costs associated with a specific business model on a per-unit basis.

Customer Lifetime Value

The total revenue a business can expect from a single customer account throughout their relationship.

Land and Expand

A sales strategy where a vendor establishes an initial foothold with a small deployment and systematically grows the account through demonstrated value and expanded use cases.

Net Revenue Retention

A metric measuring the percentage of recurring revenue retained from existing customers over a period, including expansion revenue and accounting for churn and contraction.

A business model where organisations use external ideas and paths to market alongside internal capabilities.

A plan of action designed to achieve a long-term or overall aim, involving resource allocation and competitive positioning.

A condition or circumstance that puts a company in a superior business position relative to competitors.

Investment of corporate funds directly into external startup companies to gain strategic benefits such as access to innovation, market intelligence, and potential acquisitions.

A framework for analysing competitive forces in an industry: rivalry, new entrants, substitutes, buyer power, and supplier power.

The consolidation of companies through various types of financial transactions including mergers, acquisitions, and takeovers.

A plan that specifies how a company will reach target customers and achieve competitive advantage with a new product.

A structured evaluation of an organisation's data maturity, technical infrastructure, talent, culture, and governance preparedness for successful AI adoption and deployment.