Reverse ETL

Data Pipeline

An automated set of processes that moves and transforms data from source systems to target destinations.

Data Quality

The measure of data's fitness for its intended purpose based on accuracy, completeness, consistency, and timeliness.

Data Lineage

The documentation of data's origins, movements, and transformations throughout its lifecycle.

Streaming Analytics

Processing and analysing continuous data streams in real time to detect patterns and trigger responses.

ETL Pipeline

An automated workflow that extracts data from sources, transforms it according to business rules, and loads it into a target system.

Data Mart

A subset of a data warehouse focused on a particular business area, department, or subject.

Data Observability

The ability to understand, diagnose, and resolve data quality issues across the data stack by monitoring freshness, distribution, volume, schema, and lineage of data assets.

A set of statistical processes for estimating the relationships between dependent and independent variables.

A visual interface displaying key metrics and data points for monitoring performance and making informed decisions.

An abstraction layer that provides business-friendly definitions and consistent metrics on top of raw data, enabling self-service analytics with standardised terminology.

A reusable, well-documented, and managed dataset or analytical asset created to serve specific business needs, treated with the same rigour as software products.

Statistical and machine learning methods for predicting future values based on historical sequential data, applied to demand planning, financial forecasting, and resource allocation.

The process of analysing customer attrition to understand why customers stop using a product or service.

Advanced analytics that recommends specific actions to achieve desired outcomes based on predictive analysis.

Statistical models that predict the likelihood of a specific customer behaviour such as purchasing, churning, or responding to an offer, guiding targeted business actions.