Scenario Planning

Strategy

A plan of action designed to achieve a long-term or overall aim, involving resource allocation and competitive positioning.

Competitive Advantage

A condition or circumstance that puts a company in a superior business position relative to competitors.

Porter's Five Forces

A framework for analysing competitive forces in an industry: rivalry, new entrants, substitutes, buyer power, and supplier power.

SWOT Analysis

A strategic planning tool evaluating Strengths, Weaknesses, Opportunities, and Threats facing an organisation.

Core Competency

A unique capability or advantage that distinguishes a company from its competitors and creates sustainable value.

Go-to-Market Strategy

A plan that specifies how a company will reach target customers and achieve competitive advantage with a new product.

Due Diligence

A comprehensive appraisal of a business or investment undertaken to establish its assets, liabilities, and commercial potential.

Mergers and Acquisitions

The consolidation of companies through various types of financial transactions including mergers, acquisitions, and takeovers.

Corporate Governance

The system of rules, practices, and processes by which a company is directed and controlled.

Strategic Foresight

A systematic approach to thinking about the future to inform present-day decisions and strategy.

Ecosystem Strategy

A strategic approach that leverages partnerships and collaborative networks to create collective value.

Blue Ocean Strategy

A business theory that suggests companies create new market spaces rather than competing in existing ones.

Financing provided to early-stage, high-potential startup companies in exchange for equity ownership.

The total revenue opportunity available for a product or service if 100% market share were achieved.

A business model that creates value by facilitating exchanges between two or more interdependent groups, leveraging network effects and data to scale efficiently.

The systematic creation of new businesses from scratch within a corporate or studio environment, providing capital, talent, infrastructure, and strategic guidance from inception.

Environmental, Social, and Governance — a set of standards for measuring a company's ethical impact and sustainability.

The practice of entrepreneurial behaviour within an established organisation to drive innovation.

A plan integrating environmental, social, and economic considerations into core business operations.

The strategic upgrading of an organisation's technology infrastructure from legacy systems to modern architectures, enabling agility, scalability, and integration with AI capabilities.