Service Design

User Experience Design

The process of creating products that provide meaningful, relevant, and enjoyable experiences to users.

User Interface Design

The design of the visual elements and interactive components that users interact with in digital products.

Human-Computer Interaction

The study of how people interact with computers and designing technologies for effective human use.

Usability

The ease with which users can learn, use, and interact with a product to achieve their goals.

Information Architecture

The structural design of shared information environments, organising content for findability and usability.

User Research

Systematic investigation of users' needs, behaviours, and motivations through observation and feedback techniques.

User Persona

A fictional representation of an ideal user based on research data, used to guide design decisions.

User Journey Map

A visual representation of the steps a user takes to achieve a goal with a product or service.

Micro-Interaction

Small, contained product moments that revolve around a single task, enhancing the user experience.

Progressive Disclosure

A design technique that sequences information across screens to reduce complexity and cognitive load.

Dark Pattern

A deceptive user interface design that tricks users into doing things they didn't intend to do.

Cognitive Load

The total amount of mental effort required to process and understand information in a user interface.

A web design approach where layouts adapt to different screen sizes and devices automatically.

The practice of increasing the percentage of users who complete a desired action on a website.

A predictive model of human movement stating that time to reach a target depends on distance and size.

A collection of pre-built, reusable UI components that maintain consistency across applications.

Comparing two versions of a design to determine which performs better against a specific objective.

An early model of a product built to test concepts and validate design decisions before full development.

Designing products and services that can be used by people with a wide range of abilities and disabilities.

A design property suggesting how an object should be used, making actions discoverable without instructions.