Overview
The process of identifying, analysing, and strategically engaging with individuals who have an interest in a project.
More in Business & Strategy
First-Mover Advantage
Corporate StrategyThe competitive advantage gained by being the first company to enter a new market or develop a new product.
Market Segmentation
Growth & RevenueDividing a market into distinct groups of consumers with similar needs, characteristics, or behaviours.
Land and Expand
Growth & RevenueA sales strategy where a vendor establishes an initial foothold with a small deployment and systematically grows the account through demonstrated value and expanded use cases.
Unit Economics
Growth & RevenueThe analysis of revenues and costs associated with a specific business model on a per-unit basis.
Ecosystem Strategy
Corporate StrategyA strategic approach that leverages partnerships and collaborative networks to create collective value.
Flywheel Effect
Corporate StrategyA concept where small consistent efforts compound over time to create self-sustaining momentum in business growth.
Open Innovation
Innovation & VenturesA business model where organisations use external ideas and paths to market alongside internal capabilities.
Total Addressable Market
Growth & RevenueThe total revenue opportunity available for a product or service if 100% market share were achieved.