Streaming Analytics

Data Pipeline

An automated set of processes that moves and transforms data from source systems to target destinations.

Data Quality

The measure of data's fitness for its intended purpose based on accuracy, completeness, consistency, and timeliness.

Data Lineage

The documentation of data's origins, movements, and transformations throughout its lifecycle.

ETL Pipeline

An automated workflow that extracts data from sources, transforms it according to business rules, and loads it into a target system.

Data Mart

A subset of a data warehouse focused on a particular business area, department, or subject.

Data Observability

The ability to understand, diagnose, and resolve data quality issues across the data stack by monitoring freshness, distribution, volume, schema, and lineage of data assets.

Reverse ETL

The process of moving transformed data from a central warehouse back into operational tools such as CRM, marketing platforms, and customer support systems to activate insights.

A statistical approach that incorporates prior knowledge and updates probability estimates as new data is observed.

An interdisciplinary field using scientific methods, algorithms, and systems to extract knowledge and insights from structured and unstructured data.

The ability for users to ask questions about data in plain language and receive answers, with AI translating natural language into database queries and visualisations.

Statistical techniques for analysing time-ordered data points to identify trends, cycles, and forecasting patterns.

The framework of policies, processes, and standards for managing data assets to ensure quality, security, and compliance.

Extremely large and complex datasets that require advanced computational tools and techniques to store, process, and analyse.

A reusable, well-documented, and managed dataset or analytical asset created to serve specific business needs, treated with the same rigour as software products.

Changes in the underlying patterns that a model was trained to capture, requiring model adaptation.