Switching Cost

Strategy

A plan of action designed to achieve a long-term or overall aim, involving resource allocation and competitive positioning.

Competitive Advantage

A condition or circumstance that puts a company in a superior business position relative to competitors.

Porter's Five Forces

A framework for analysing competitive forces in an industry: rivalry, new entrants, substitutes, buyer power, and supplier power.

SWOT Analysis

A strategic planning tool evaluating Strengths, Weaknesses, Opportunities, and Threats facing an organisation.

Core Competency

A unique capability or advantage that distinguishes a company from its competitors and creates sustainable value.

Go-to-Market Strategy

A plan that specifies how a company will reach target customers and achieve competitive advantage with a new product.

Due Diligence

A comprehensive appraisal of a business or investment undertaken to establish its assets, liabilities, and commercial potential.

Mergers and Acquisitions

The consolidation of companies through various types of financial transactions including mergers, acquisitions, and takeovers.

Corporate Governance

The system of rules, practices, and processes by which a company is directed and controlled.

Scenario Planning

A strategic planning method creating multiple plausible future scenarios to improve decision-making resilience.

Strategic Foresight

A systematic approach to thinking about the future to inform present-day decisions and strategy.

Ecosystem Strategy

A strategic approach that leverages partnerships and collaborative networks to create collective value.

The measurement framework for evaluating the financial returns of AI and automation investments, considering cost savings, productivity gains, error reduction, and revenue impact.

A dedicated unit within a corporation focused on exploring and developing new technologies and business models.

The structured approach to defining how an organisation configures its people, processes, technology, and governance to execute strategy and deliver value to customers.

A sales strategy where a vendor establishes an initial foothold with a small deployment and systematically grows the account through demonstrated value and expanded use cases.

The full range of activities a company performs to bring a product from conception to delivery and beyond.

The strategic upgrading of an organisation's technology infrastructure from legacy systems to modern architectures, enabling agility, scalability, and integration with AI capabilities.

Innovation that creates a new market and value network, eventually disrupting existing markets and displacing established firms.

Dividing a market into distinct groups of consumers with similar needs, characteristics, or behaviours.