Synthetic Data

Data Science

An interdisciplinary field using scientific methods, algorithms, and systems to extract knowledge and insights from structured and unstructured data.

Big Data

Extremely large and complex datasets that require advanced computational tools and techniques to store, process, and analyse.

Data Engineering

The practice of designing, building, and maintaining data infrastructure, pipelines, and architectures.

Exploratory Data Analysis

An approach to analysing datasets to summarise their main characteristics, often using statistical graphics and visualisation.

Statistical Modelling

The process of applying statistical analysis to a dataset, identifying relationships and patterns within the data.

Diagnostic Analytics

Analysis techniques focused on understanding why something happened by examining data patterns and correlations.

Time Series Analysis

Statistical techniques for analysing time-ordered data points to identify trends, cycles, and forecasting patterns.

Regression Analysis

A set of statistical processes for estimating the relationships between dependent and independent variables.

Hypothesis Testing

A statistical method for making decisions about population parameters based on sample data evidence.

Bayesian Statistics

A statistical approach that incorporates prior knowledge and updates probability estimates as new data is observed.

Monte Carlo Simulation

A computational technique using repeated random sampling to obtain numerical results for problems with many coupled variables.

Business Analytics

The practice of iterative exploration of organisational data to drive business planning and decision-making.

The framework of policies, processes, and standards for managing data assets to ensure quality, security, and compliance.

Processing and analysing continuous data streams in real time to detect patterns and trigger responses.

Techniques such as differential privacy, federated learning, and secure computation that enable data analysis while protecting individual privacy and complying with regulations.

Statistical analysis measuring the strength and direction of the relationship between two or more variables.

The practice of collaboration between data science and operations to automate and manage the machine learning lifecycle.

A subset of a data warehouse focused on a particular business area, department, or subject.

A data mining technique discovering associations between items frequently purchased together.

Tracking and analysing the sequential steps users take toward a desired action to identify drop-off points.