Total Addressable Market

Value Chain

The full range of activities a company performs to bring a product from conception to delivery and beyond.

Market Segmentation

Dividing a market into distinct groups of consumers with similar needs, characteristics, or behaviours.

Product-Market Fit

The degree to which a product satisfies strong market demand and meets the needs of its target customers.

Network Effect

The phenomenon where a product or service becomes more valuable as more people use it.

Revenue Model

The strategy a company uses to generate income from its products or services.

Unit Economics

The analysis of revenues and costs associated with a specific business model on a per-unit basis.

Customer Lifetime Value

The total revenue a business can expect from a single customer account throughout their relationship.

Land and Expand

A sales strategy where a vendor establishes an initial foothold with a small deployment and systematically grows the account through demonstrated value and expanded use cases.

Net Revenue Retention

A metric measuring the percentage of recurring revenue retained from existing customers over a period, including expansion revenue and accounting for churn and contraction.

A situation where a customer is dependent on a vendor for products and services and cannot easily switch.

The measurement framework for evaluating the financial returns of AI and automation investments, considering cost savings, productivity gains, error reduction, and revenue impact.

An advisory body within an organisation composed of diverse stakeholders who review, guide, and provide oversight on the ethical implications of AI projects and deployments.

Investment funds that directly invest in private companies or conduct buyouts of public companies.

A justification for a proposed project or undertaking based on its expected commercial benefit.

A systematic approach to thinking about the future to inform present-day decisions and strategy.

A plan integrating environmental, social, and economic considerations into core business operations.

A strategic planning tool evaluating Strengths, Weaknesses, Opportunities, and Threats facing an organisation.