User Research

User Experience Design

The process of creating products that provide meaningful, relevant, and enjoyable experiences to users.

User Interface Design

The design of the visual elements and interactive components that users interact with in digital products.

Human-Computer Interaction

The study of how people interact with computers and designing technologies for effective human use.

Usability

The ease with which users can learn, use, and interact with a product to achieve their goals.

Information Architecture

The structural design of shared information environments, organising content for findability and usability.

User Persona

A fictional representation of an ideal user based on research data, used to guide design decisions.

User Journey Map

A visual representation of the steps a user takes to achieve a goal with a product or service.

Micro-Interaction

Small, contained product moments that revolve around a single task, enhancing the user experience.

Progressive Disclosure

A design technique that sequences information across screens to reduce complexity and cognitive load.

Dark Pattern

A deceptive user interface design that tricks users into doing things they didn't intend to do.

Cognitive Load

The total amount of mental effort required to process and understand information in a user interface.

Affordance

A design property suggesting how an object should be used, making actions discoverable without instructions.

The practice of designing and organising business resources to improve experiences for both users and employees.

A low-fidelity visual guide representing the skeletal framework of a digital interface.

A collection of reusable components, guidelines, and standards for building consistent digital products.

A predictive model of human movement stating that time to reach a target depends on distance and size.

An early model of a product built to test concepts and validate design decisions before full development.

A usability inspection method where evaluators examine an interface against established design principles.

Comparing two versions of a design to determine which performs better against a specific objective.

A five-day process for answering critical business questions through design, prototyping, and user testing.