Competitive Advantage

Strategy

A plan of action designed to achieve a long-term or overall aim, involving resource allocation and competitive positioning.

Porter's Five Forces

A framework for analysing competitive forces in an industry: rivalry, new entrants, substitutes, buyer power, and supplier power.

SWOT Analysis

A strategic planning tool evaluating Strengths, Weaknesses, Opportunities, and Threats facing an organisation.

Core Competency

A unique capability or advantage that distinguishes a company from its competitors and creates sustainable value.

Go-to-Market Strategy

A plan that specifies how a company will reach target customers and achieve competitive advantage with a new product.

Due Diligence

A comprehensive appraisal of a business or investment undertaken to establish its assets, liabilities, and commercial potential.

Mergers and Acquisitions

The consolidation of companies through various types of financial transactions including mergers, acquisitions, and takeovers.

Corporate Governance

The system of rules, practices, and processes by which a company is directed and controlled.

Scenario Planning

A strategic planning method creating multiple plausible future scenarios to improve decision-making resilience.

Strategic Foresight

A systematic approach to thinking about the future to inform present-day decisions and strategy.

Ecosystem Strategy

A strategic approach that leverages partnerships and collaborative networks to create collective value.

Blue Ocean Strategy

A business theory that suggests companies create new market spaces rather than competing in existing ones.

The strategy a company uses to generate income from its products or services.

Dividing a market into distinct groups of consumers with similar needs, characteristics, or behaviours.

A concept where small consistent efforts compound over time to create self-sustaining momentum in business growth.

A sales strategy where a vendor establishes an initial foothold with a small deployment and systematically grows the account through demonstrated value and expanded use cases.

The competitive advantage gained by being the first company to enter a new market or develop a new product.

The full range of activities a company performs to bring a product from conception to delivery and beyond.

The costs a consumer incurs when switching from one product, service, or supplier to another.

The systematic assessment of a target company's technology stack, architecture, technical debt, security posture, and engineering capabilities during mergers and acquisitions.