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Strategy

A plan of action designed to achieve a long-term or overall aim, involving resource allocation and competitive positioning.

Competitive Advantage

A condition or circumstance that puts a company in a superior business position relative to competitors.

Porter's Five Forces

A framework for analysing competitive forces in an industry: rivalry, new entrants, substitutes, buyer power, and supplier power.

SWOT Analysis

A strategic planning tool evaluating Strengths, Weaknesses, Opportunities, and Threats facing an organisation.

Core Competency

A unique capability or advantage that distinguishes a company from its competitors and creates sustainable value.

Go-to-Market Strategy

A plan that specifies how a company will reach target customers and achieve competitive advantage with a new product.

Due Diligence

A comprehensive appraisal of a business or investment undertaken to establish its assets, liabilities, and commercial potential.

Mergers and Acquisitions

The consolidation of companies through various types of financial transactions including mergers, acquisitions, and takeovers.

Corporate Governance

The system of rules, practices, and processes by which a company is directed and controlled.

Scenario Planning

A strategic planning method creating multiple plausible future scenarios to improve decision-making resilience.

Strategic Foresight

A systematic approach to thinking about the future to inform present-day decisions and strategy.

Ecosystem Strategy

A strategic approach that leverages partnerships and collaborative networks to create collective value.

The total revenue opportunity available for a product or service if 100% market share were achieved.

The phenomenon where a product or service becomes more valuable as more people use it.

A high-visibility pilot initiative designed to demonstrate the value of a new technology or approach, building organisational confidence and momentum for broader adoption.

A metric measuring the percentage of recurring revenue retained from existing customers over a period, including expansion revenue and accounting for churn and contraction.

The costs a consumer incurs when switching from one product, service, or supplier to another.

The strategy a company uses to generate income from its products or services.

A sales strategy where a vendor establishes an initial foothold with a small deployment and systematically grows the account through demonstrated value and expanded use cases.

Environmental, Social, and Governance — a set of standards for measuring a company's ethical impact and sustainability.