Unit Economics

Value Chain

The full range of activities a company performs to bring a product from conception to delivery and beyond.

Market Segmentation

Dividing a market into distinct groups of consumers with similar needs, characteristics, or behaviours.

Total Addressable Market

The total revenue opportunity available for a product or service if 100% market share were achieved.

Product-Market Fit

The degree to which a product satisfies strong market demand and meets the needs of its target customers.

Network Effect

The phenomenon where a product or service becomes more valuable as more people use it.

Revenue Model

The strategy a company uses to generate income from its products or services.

Customer Lifetime Value

The total revenue a business can expect from a single customer account throughout their relationship.

Land and Expand

A sales strategy where a vendor establishes an initial foothold with a small deployment and systematically grows the account through demonstrated value and expanded use cases.

Net Revenue Retention

A metric measuring the percentage of recurring revenue retained from existing customers over a period, including expansion revenue and accounting for churn and contraction.

The process of identifying, analysing, and strategically engaging with individuals who have an interest in a project.

Environmental, Social, and Governance — a set of standards for measuring a company's ethical impact and sustainability.

A strategic planning tool evaluating Strengths, Weaknesses, Opportunities, and Threats facing an organisation.

The system of rules, practices, and processes by which a company is directed and controlled.

A plan integrating environmental, social, and economic considerations into core business operations.

A strategic planning method creating multiple plausible future scenarios to improve decision-making resilience.

An organisation's ability to rapidly adapt to market and environmental changes in productive and cost-effective ways.

A framework for analysing competitive forces in an industry: rivalry, new entrants, substitutes, buyer power, and supplier power.