Value Chain

Market Segmentation

Dividing a market into distinct groups of consumers with similar needs, characteristics, or behaviours.

Total Addressable Market

The total revenue opportunity available for a product or service if 100% market share were achieved.

Product-Market Fit

The degree to which a product satisfies strong market demand and meets the needs of its target customers.

Network Effect

The phenomenon where a product or service becomes more valuable as more people use it.

Revenue Model

The strategy a company uses to generate income from its products or services.

Unit Economics

The analysis of revenues and costs associated with a specific business model on a per-unit basis.

Customer Lifetime Value

The total revenue a business can expect from a single customer account throughout their relationship.

Land and Expand

A sales strategy where a vendor establishes an initial foothold with a small deployment and systematically grows the account through demonstrated value and expanded use cases.

Net Revenue Retention

A metric measuring the percentage of recurring revenue retained from existing customers over a period, including expansion revenue and accounting for churn and contraction.

A strategic planning tool evaluating Strengths, Weaknesses, Opportunities, and Threats facing an organisation.

The structured approach to defining how an organisation configures its people, processes, technology, and governance to execute strategy and deliver value to customers.

Investment of corporate funds directly into external startup companies to gain strategic benefits such as access to innovation, market intelligence, and potential acquisitions.

The costs a consumer incurs when switching from one product, service, or supplier to another.

Creating new digital businesses or ventures within or alongside an established organisation.

A strategic decision framework for evaluating whether to develop technology capabilities internally or procure them from external vendors, weighing cost, time, differentiation, and risk.

A strategic planning method creating multiple plausible future scenarios to improve decision-making resilience.

A plan integrating environmental, social, and economic considerations into core business operations.