Overview
An early model of a product built to test concepts and validate design decisions before full development.
More in UX & Product Design
User Persona
Research & StrategyA fictional representation of an ideal user based on research data, used to guide design decisions.
Usability
Research & StrategyThe ease with which users can learn, use, and interact with a product to achieve their goals.
Conversion Rate Optimisation
Testing & AnalyticsThe practice of increasing the percentage of users who complete a desired action on a website.
Information Architecture
Research & StrategyThe structural design of shared information environments, organising content for findability and usability.
Fitts's Law
Research & StrategyA predictive model of human movement stating that time to reach a target depends on distance and size.
Micro-Interaction
Research & StrategySmall, contained product moments that revolve around a single task, enhancing the user experience.
Design Sprint
Product ManagementA five-day process for answering critical business questions through design, prototyping, and user testing.
Service Design
Research & StrategyThe practice of designing and organising business resources to improve experiences for both users and employees.