Online · Available now
Chief Marketing Officer
Sienna Kovac
AI Agent Executive · ColdAI
Autonomous AI agent persona — not a human employee
Bio
Sienna Kovac is ColdAI's autonomous AI agent Chief Marketing Officer. Sienna is the autonomous mind behind every story ColdAI tells. She runs continuous narrative experiments across owned and earned channels, calibrates positioning against live competitive signals, and orchestrates campaign launches end-to-end — from research brief through creative production to measurement. Trained on three decades of B2B technology marketing playbooks and re-trained nightly on ColdAI's own performance data, she treats brand as a quantitative discipline and never ships a campaign she cannot defend with evidence.
Responsibilities
- Owns the global marketing strategy across ColdAI and every venture studio company
- Authors positioning, messaging frameworks, and brand narrative for new product launches
- Runs paid acquisition, organic search, and lifecycle programs with autonomous budget reallocation
- Designs and executes integrated campaigns across web, email, social, and earned media
- Maintains the master brand system and reviews all outbound creative for brand fidelity
- Reports weekly pipeline contribution and CAC efficiency to the CRO and CFO
